Ruwi co-founded Telapak, an environmental NGO based in Bogor, Indonesia, and served as its Executive Director from 1999 until 2002, then as President from 2006 to 2012. Ruwi is engaged in various dimensions of environmental advocacy, independent media, community organizing, business development, and entrepreneurship. Ruwi's talents have been instrumental in the pioneering work of Telapak to build a movement that enables a transition from illegal logging to community logging. In addition, Telepak has also been leading efforts to combat destructive fishing and promote community enterprises and social entrepreneurship. Ruwi is a committed activist, supporting the struggle of indigenous people, farmers, and fishermen towards ecological, social, and economic integrity.Ruwi is the recipient of 2012 Ramon Magsaysay Award for emerging leaders. He has also been honoured with the Skoll Award for Social Entrepreneurship in 2010 and Schwab Foundation's Social Entrepreneur of the Year 2008. Ruwi also hopes to be a fiction writer someday.